Lead Design for 0-1 and scaling
Work
Product strategy & design providing clarity through ambiguity for growth and scaling of your mission. With my 15+ years of experience in building interfaces for B2B and B2C companies, I know how products land.
Selected Work
Projects
01
AVA AI Content Platform
2024-25 · Zurich, Switzerland
Generative AI platform for content creation. Owned market fit research, product strategy, built & managed the AVA design system, front-end library and design tokens.
02
AI Agent Monitoring & Orchestrating
2026 · Berlin
Watch and control your AI agents on mobile. With the computer now running on its own, people might feel the need to see what's going on.
I help companies turn complex, ambiguous product challenges into clear, beautiful experiences.
From early-stage 0→1 prototyping and MVP building to scaling into production ready environments — strategy, design and code, all in one cycle.
03
Soham AI Event Assistant
2026 · Tel Aviv, New York
Strategy, Design and Prototyping for AI-native event management assistant, eventually replacing the SaaS style event management platform.
04
Identity - See where your data is going
2025 · Berlin
Watch and manage your personal data, as it's making its way through the web. iPhone app design exploration for personal data distribution management.
05
Factory Data Hub
2023-24 · Hamburg
An industrial IoT real-time data hub, to control and manage the shopfloor IT.
From the blog
Thinking out loud on AI, design & building products.
I write about AI-native design, prototyping, the tools I use, and what it actually feels like to ship products in 2026.
Read the blog